An advertising campaign was needed for Lastminute.com to encourage working people to make the most of their spare time and "Live every Lasminute.com". I adopted the thinking that good times are a lot closer than you think. I concentrated on placing the ads alongside the options workers take in commuting to work offering more exciting and attractive destinations than their job and usual routine. Gained a commendation and in-book award in the D&AD Student Awards 2008.