A poster campaign for a brief posed by the RSA on tackling Obesity. I decided to go with an idea of a murder mystery, as there seems to be quite a few culprits to pin the blame on for the growing problem of obesity. Therefore I created some fattening food characters, based upon the Cluedo staples. These characters appear to be blamed for causing the problem, but the tag line concentrates on the person themself, as it is they who choose to eat the fatty food on offer.